By: John Walker
SteelerNation.com
Pittsburgh Steelers WR, JuJu Smith-Schuster is one of the NFL’s most recognizable and marketable players.
Now, Smith-Schuster is looking to solidify his brand even further with his attempt to trademark his popular “It’s Litty” slogan for all cell phone accessories and apparel. Smith-Schuster has landed such a large and dedicated following due to his outgoing, upbeat, and fun personality that resonates with the fans so well. His ability to connect with fans of all ages with fun phrases such as “It’s Litty” makes the decision to file for the trademark such a no-brainer. Darren Heitner, Smith-Schuster’s attorney, is the one handling the filing under the TEAM JUJU LLC brand.
Whether it’s the touchdowns, the dancing, his availability to fans, or his fun presence on social media, one thing is for certain. Steeler fans just can’t get enough of JuJu. Assuming the trademark goes through, Steeler Nation can expect some hot new gear to be released in order to show support for their beloved star wide receiver as he looks for a big bounce back year in 2020.
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