The Pittsburgh Steelers drafted the consensus number one pick in the 1970 NFL Draft quarterback Terry Bradshaw. The Steelers lucked into getting this pick all because of a coin flip. The Chicago Bears and the Steelers both finished the 1969 NFL season with identical 1–13 records. To settle it, the NFL held a coin toss, and the Steelers won, giving them the right to select Bradshaw. To this day, many Steelers fans wonder if the dynasty that defined the 1970s would have even existed without that fateful coin flip going in Pittsburgh’s favor.
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Steelers' Terry Bradshaw talks with Head Coach Chuck Noll during a game in Pittsburgh.
It wasn’t easy for Bradshaw to make the transition from Louisiana Tech to the professional stage in Pittsburgh. He struggled through his first few seasons, dealing with the pressure and expectations that come with being a top draft pick. But over time, Bradshaw found his rhythm and became the cornerstone of a team that would go on to dominate the decade. His leadership and talent helped the Steelers build one of the greatest dynasties in NFL history, winning four Super Bowls in the 1970s without losing a single one.
Despite all of Bradshaw’s hype after being the number one pick, Steelers Head Coach Chuck Noll wasn’t particularly fond of him, a fact Bradshaw has never forgotten. Bradshaw has shared stories of moments early in his career when Noll humiliated him in front of the team, leaving a lasting scar and a lingering sense of bitterness. Even in 2025, decades later, Bradshaw admitted, via Outkick, those experiences shaped his feelings toward Noll and remain a vivid part of his personal history. It’s a reminder that even in championship dynasties, personal struggles and conflicts can leave a lasting mark.
"One day, nobody, knows this, the only person is Joe Greene, maybe Mel Blount, but one day, he made me stand up there in a chair and he just tore into me because I had missed a film session because of a snowstorm that I couldn't get to Pittsburgh," Bradshaw said. "I called him and said, 'Hey, you know, here's the situation.' The next day, boy, it was so humiliating, and I actually ended up hating him. I can say that. I hated him. He wasn't nice to me. Always condescending, I never could figure out why he even drafted me."
Bradshaw and Noll obviously ended up developing a much better relationship over the years, winning titles together.
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Steelers legendary Head Coach Chuck Noll smiles with his hands in his pockets before an NFL game.
However, at first, Bradshaw really couldn’t understand why Noll had been so harsh with him. Even now, at 77 years old, those words continue to leave a lasting impact.
"Stuff that's still to this day scarred me," Bradshaw admitted. "I'm not going to lie to you, I'm bitter about it. Very bitter. I don't like being called dumb."
Noll passed away in 2014 at the age of 82, unfortunately due to natural causes. Over the years, Bradshaw has likely come to better understand Noll’s approach and what he was trying to accomplish during those early, difficult days.
Steelers' Chuck Noll's Tough Love With Terry Bradshaw Clearly Paid Off
Whether Bradshaw is fully reconciled with those memories or not, there’s no denying that Noll’s methods worked. Under their leadership, the Steelers became a dynasty, winning four Super Bowls in the 1970s without losing a single one.
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Steelers' Terry Bradshaw uncorks a pass in Super Bowl XIV.
The lessons Bradshaw learned, harsh as they were, clearly helped shape him into the quarterback capable of leading a team to historic success. Noll may have been brutal with him, and Bradshaw admits he struggled early on.
The Steelers showed patience, and that patience quickly paid off with multiple Super Bowl victories. It is a remarkable story. One of the greatest dynasties in all of sports might never have existed without a coin flip and Bradshaw’s mental toughness.
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